Drive Growth with Our Expert Online Marketing Strategies for China
At Jademond Digital, we specialize in creating effective online marketing strategies that drive growth for businesses targeting China. Our expert team covers all aspects of digital marketing, from SEO and paid advertising to social media campaigns on platforms like WeChat and Douyin. By combining industry expertise with data-backed insights, we help you unlock new opportunities and achieve long-term success in China’s competitive digital landscape.
Kun Tang
Founder and CEO
A digital marketing veteran with over 15 years in the industry, Kun created the company 12 years ago, delivering tailored solutions for success in China’s digital space.…
Qing He
Head of Search Marketing
Qing is a seasoned expert in Chinese marketing, with over 12 years of experience focusing on SEO and SEA for Baidu. As our Head of Search, he drives impactful search strategies that deliver results in China’s online market.…
Marcus Pentzek
Partner & Director SEO
A digital marketing veteran with 20+ years of experience and over 10 years in China’s market, Marcus Pentzek is an SEO specialist. He authored the only two Baidu SEO Ranking Factor Correlation studies in recent years, demonstrating his unmatched expertise in Baidu SEO.…
How can we help you?
Crafting a Winning Digital Marketing Strategy for China
The digital marketing landscape in China is a vibrant, mobile-first ecosystem driven by powerful social media platforms such as WeChat, Douyin, and Little Red Book. For B2C businesses, engaging consumers effectively means not only being present on these platforms but understanding the unique ways they function. WeChat, for example, is much more than a messaging app—it’s a full-service platform where consumers can interact with brands, shop, and even access exclusive services via mini-programs. Douyin, on the other hand, is where brands can truly shine through creative video content, especially when leveraging partnerships with influencers and KOLs. Meanwhile, Little Red Book provides a space for brands to build trust through user-generated content and product reviews.
eCommerce giants like Taobao, Tmall, JD, and Pinduoduo are integral to the Chinese market, particularly in B2C sectors. These platforms are where most consumer transactions take place, and brands must optimize their presence on each to capture their audience. Taobao’s consumer-driven content, Tmall’s premium offerings, and Pinduoduo’s group-buying model each offer unique avenues for growth, but they also require specialized marketing tactics to navigate effectively.
At the same time, search engines like Baidu and Bing China remain central to how Chinese consumers find and explore brands. Baidu, the leading search engine in China, is essential for any business aiming to increase its visibility in this highly competitive market. With more active users than search engines in other countries, SEO and SEA, such as Baidu Ads, remain indispensable tools for driving traffic and conversions. To craft a successful strategy, it’s crucial to work with experienced China marketing specialists who understand not only where to focus first but also how to adapt and scale efforts for long-term success.
Unlock China’s Market with Our Expert Services
- China Market Entry Strategy Consultation
- Baidu SEO
- SEO for Bing China
- Baidu PPC (Baidu Ads)
- Chinese Social Media Strategy
- WeChat Marketing
- WeChat Ads
- WeChat Mini Program Development
- Douyin (TikTok China) Marketing
- Little Red Book (Xiaohongshu) Marketing
- KOL (Key Opinion Leader) and Influencer Marketing
- Chinese Content Localization
- Chinese E-commerce Platform Optimization
- Cross-border E-commerce Solutions
- E-commerce Campaign Management
- Private Traffic Solutions
- Chinese Consumer Data Analytics
- Reputation Management on Chinese Platforms
- Chinese Mobile App Marketing
- ICP License Application Assistance
Some of our Lorem for Ipsum clients
32%
Increase in online transactions
FREQUENTLY ASKED QUESTION
What is the difference between Baidu SEO and Google SEO?
Baidu prioritizes local content, and its algorithm favors websites hosted in China with an ICP license. In contrast, Google is more global, and technical SEO practices may differ slightly due to these regulations.
How can I rank higher on Baidu?
Optimizing content for Chinese users, acquiring backlinks from Chinese websites, and ensuring your website is fast-loading and mobile-friendly are key to ranking higher on Baidu.
What are the key Baidu SEO ranking factors?
The key factors include website speed, mobile optimization, high-quality Chinese language content, local backlinks, and having an ICP license. Local hosting in China can also positively impact rankings.
What are the most popular social media platforms in China?
WeChat, Douyin, Little Red Book, Weibo, and Bilibili are the leading platforms. Each platform serves different purposes, from instant messaging to video sharing and eCommerce integration.
How does advertising on WeChat work?
WeChat offers several ad formats, including Moments ads and mini-program ads. These allow brands to target specific users based on their preferences and behaviors within the app.
What is private traffic, and how can it benefit my brand in China?
Private traffic is about building a direct communication channel with consumers, usually through WeChat groups or email lists. It helps create deeper connections with your audience, encouraging repeat purchases and brand loyalty.
How do you ensure compliance with Chinese digital regulations?
We stay up to date on Chinese regulations, such as content restrictions and advertising guidelines. We also guide our clients through obtaining necessary licenses like the ICP, ensuring full compliance with Chinese laws.
What is the Great Firewall of China, and how does it affect digital marketing?
The Great Firewall restricts access to certain foreign websites and apps in China. To successfully market in China, brands need to work within local platforms (like Baidu, WeChat, and Douyin) and ensure their website is accessible behind the Firewall.
How can I use WeChat mini-programs to grow my business?
WeChat mini-programs can be used for everything from eCommerce to customer service, directly within the app. They offer an enhanced user experience, allowing businesses to engage with customers more effectively and drive sales.
How do you protect our brand’s reputation on Chinese platforms?
We closely monitor social media channels, reviews, and forums for any mentions of your brand. Our team responds proactively to any negative feedback and engages with positive comments to build trust and loyalty among your audience.
Why Leading Brands Choose Us for Success in China
Digital Marketing Veterans for China
We have over 15 years of experience in digital marketing, with a decade spent honing strategies specifically for the Chinese market.
Industry-Leading Baidu SEO Expertise
As the creators of the only Baidu SEO Ranking Factor Correlation analyses in recent years, we have unique knowledge to help your brand succeed.
E-commerce Expertise on China’s Leading Platforms
We optimize stores and campaigns on key platforms like JD, Tmall, and Pinduoduo to ensure your brand reaches Chinese consumers effectively.
Localized Strategy Tailoring
Our team adapts marketing strategies to suit the cultural, linguistic, and behavioral nuances of Chinese audiences for maximum impact.
Proven Success with Western Brands
We have a strong track record of helping Western brands successfully enter and grow in China’s highly competitive market.
Data-Driven Success
Every decision we make is backed by comprehensive data analysis, ensuring measurable improvements and higher ROI for your campaigns.
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OUR CASE STUDIES
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ABOUT JADEMOND
At Jademond Digital, our mission is to empower Western businesses to successfully market themselves in China, by bridging the cultural gap that often causes misalignment. We are not just a digital marketing agency; we are a strategic partner that understands the unique challenges of both Western companies and the Chinese market.
Kun Tang, our founder, combines his Chinese roots with years of study and professional experience in Germany, allowing him to understand the expectations of Western businesses while crafting effective strategies for the Chinese digital ecosystem. Marcus Pentzek, our Director of SEO, adds another layer of expertise. His background in working for both Chinese and Western companies has helped us refine our SEO strategies, creating campaigns that focus on sustainable, data-driven success rather than short-term tactics.
We’ve served Western clients from the start, with a focus on B2B industries, though our experience extends to helping B2C clients thrive on Chinese eCommerce platforms. Our strategies are not one-size-fits-all; we tailor them to your business needs, ensuring that your brand’s message resonates in China without losing alignment with your core values.
Our company culture blends the strengths of Chinese and Western work ethics. While we maintain the structure and discipline expected by our Chinese staff, we also embrace modern flexibility, fostering an environment where innovation and results flourish. When you work with Jademond, you’re gaining a partner who understands both your world and China’s, ensuring your marketing efforts succeed on every front.
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A Promise from Kun Tang, Founder and CEO of Jademond / Jadegital
Kun Tang, Founder and CEO
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How can we help you?
“In China, strategies that combine search engine marketing and social media are often the most effective. SEO and paid search drive intent, while platforms like WeChat nurture ongoing engagement, creating a holistic growth cycle for brands.”
Qing He, Head of Search